Milan Vermeer
Racing, production and talent
Milan came from the practical side of motorsport: late nights in paddocks, camera rigs in cramped pit lanes and the discipline of turning a race weekend into a story people actually wanted to follow.
About LOTR Media
Born in the noise between racing and media
LOTR Media started as a fictional pact between two people who saw the same gap from opposite ends of the paddock: motorsport had the drama, creators had the reach and brands needed a sharper way into both.
Two founders
One trackside idea
Noah van Leeuwen
Brand, partnerships and commerce
Noah had been building commercial worlds around teams, creators and products. His instinct was simple: racing culture deserved brands that felt as sharp away from the circuit as they did on it.
How we decide what belongs here
- Build with operators, not spectators.
- Let real machines, people and places carry the image.
- Make partners visible without turning the group into an ad board.
- Move fast, but keep the craft obvious up close.
Origin timeline
From brief to group
First race brief
A small content job around a private track day turned into a bigger question: what if the media layer, the talent layer and the commercial layer were designed together from the start?
LOTR becomes a group
The founders moved from project work into ownership: racing formats, creator channels, brand partnerships and product ideas under one operating rhythm.
Track to audience
LOTR Media operates across motorsport, gaming, content and lifestyle partnerships, connecting the circuit with the feeds, stores and communities around it.